Our blog

Documents Required for WhatsApp Business API Approval

The Complete Guide to WhatsApp Business API Approval in India Documents, Display Names, Phone Numbers, Templates, and What Comes After Table of Contents Why this guide matters What WhatsApp Business A...

02-Apr-2026

0 13111

WhatsApp for Online Coaching: The Only Playbook You Need

Why WhatsApp: Attention moat: near-instant opens and higher response rates than email/portals. Zero learning curve: your learners already live on WhatsApp. Operational fit: perfect for reminders, link...

16-Sept-2025

0 3134

Social Media Audience Insights from an Indian Small and Medium Size Business Group

Why are we doing this analysis? As a performance marketing company , understanding every detail of our audience is critical for improving the targeting and effectiveness of our campaigns. We initiated...

13-Aug-2025

0 1168

Data is the New Fuel: How MSMEs Can Leverage AI Analytics for Smarter Sales Decisions

In today’s competitive business world, data is no longer just a byproduct of operations — it’s the fuel that drives growth . For Micro, Small, and Medium Enterprises (MSMEs), the right use of data can...

09-Aug-2025

0 755

Integrate WhatsApp into Your Business

Whether you’re a small business owner, a marketer, or part of a tech team, this blog will help you understand how to use the WhatsApp Business API to grow faster, talk to customers better, and automat...

28-Jul-2025

0 1031

Busting Bias in Large Language Models

Busting Bias in Large Language Models: Why Names, Languages, and Cultures Still Trip Up AI Large Language Models (LLMs) have become the engines behind chatbots, code assistants, search interfaces, and...

21-Jul-2025

0 924

When You Need Help: Should You Ask AI or a Human?

We live in a time where answers are everywhere. Ask a question on Google, and you'll get a million links. Open ChatGPT, and you'll get a structured, polite response in seconds. Need legal advice? Care...

20-Jul-2025

0 717

How to Survive Ad Disruptions: A Data-Driven Guide to Mitigating Uncontrollable Factors

In the world of digital advertising, performance is often painted as a result of sharp creatives, smart targeting, and the right platform strategy. But beneath every successful campaign lies a deeper ...

19-Jul-2025

0 946

The Data-Driven Way to Run Ads That Actually Convert

Most businesses launch ad campaigns hoping for clicks, conversions, and ROI. But too often, they operate on assumptions: “This image looks good,” or “People like videos more.” While creativity matters...

19-Jul-2025

0 716

The AI Thinking Crisis: Why We've Stopped Solving Problems and Started Copy-Pasting Solutions

The Copy-Paste Generation Is Here Walk into any office today and you'll witness the same scene playing out across countless desks: someone faces a challenge, opens ChatGPT, types a quick question, and...

15-Jul-2025

0 1137

The Ultimate Guide to WhatsApp Template Types

In the fast-growing space of conversational marketing , WhatsApp templates act as your reliable toolkit for engaging with customers at scale. Whether you're sending payment links, product catalogs, ap...

13-Jul-2025

0 1095

Distributed vs. Centralized Economies: Empowering MSMEs for Innovation and Growth

In an era dominated by tech titans and all-in-one startups, micro, small, and medium enterprises (MSMEs) often work quietly behind the scenes—yet they’re the true engines of inclusive growth, grassroo...

12-Jul-2025

0 1410

1
2
3