Step 1 — Pick one number and treat it like your brand
Do not juggle five SIM cards like a magician. Choose a single WhatsApp Business number and commit to it.
Install WhatsApp Business App, not normal WhatsApp. This matters because it gives you labels, quick replies, analytics, and credibility.
From day one, this number should live everywhere: Instagram bio, Google Business profile, website contact page, email signature, and Meta ads later. Consistency is what teaches the platform that you are a real business, not a roaming spam cloud.
Step 2 — Build a profile that looks human, not temporary
Open your WhatsApp Business profile and fill everything like you actually care.
- Real logo, not a random stock image.
- Clear business name, no emojis in the name.
- Exact address or Google Maps pin.
- Website or landing page.
- A simple bio that sounds like a person wrote it.
Imagine a stranger clicking your profile. If it feels sketchy, fix it.
Also set up 5–7 quick replies for common questions: price, location, catalogue, availability, timing, contact details. This is your mini brain inside WhatsApp.
Step 3 — Warm the number before you broadcast
This is where most people fail because it feels boring. Boring is good.
For 7–10 days, use the number normally: reply to DMs, share updates, send value content to people who already know you, post WhatsApp status.
You are training Meta’s systems and real humans at the same time that “this number is useful.”
Step 4 — Create only three templates to start
Do not design 12 templates on day one. That’s enthusiasm, not strategy.
Make just three:
- Intro template — who you are and what you do, calmly.
- Value template — something helpful (tips, updates, progress, insights).
- Action template — a gentle invite to reply, call, or click.
No shouting discounts. No ALL CAPS. No glitter graphics. Clean images beat loud posters.
Step 5 — Start with warm people, not cold lists
Do not buy data. Do not scrape numbers. That path ends in blocks and complaints.
Begin with:
- Website visitors
- Instagram followers
- Past customers
- People who already messaged you
Run simple Meta ads later that lead to WhatsApp, but only after this base exists.
Step 6 — Post before you blast
Use WhatsApp Status like a mini content channel: short videos, behind-the-scenes, product updates, milestones, or FAQs.
Status builds familiarity. Familiarity makes broadcasting acceptable.
Step 7 — Set your response rule
Adopt one non-negotiable habit: reply within 5 minutes during business hours.
When someone messages:
- Ask one simple question, not a survey.
- Share one relevant thing, not everything.
- Label them inside WhatsApp (Hot, Warm, Follow-up).
Speed + clarity beats clever marketing.
Step 8 — Create a weekly rhythm
Do not broadcast randomly.
Pick a rhythm:
- Daily: respond fast.
- Weekly: send one helpful update to interested people.
- Monthly: one value broadcast to a broader audience.
Predictability builds trust. Random blasts create fatigue.
Step 9 — Only then turn on serious broadcasting
After 2–3 weeks of this discipline, your number is “trusted enough” to scale.
Now you can:
- Use Meta click-to-WhatsApp ads.
- Send templates to larger audiences.
- Experiment with carousel messages or rich media.
You are no longer shouting into the void. You are speaking to people who already know your face.
Step 10 — Think long-term, not launch-day
Broadcasting is not a campaign. It’s a conversation that runs for months.
Later you can add:
- WhatsApp flows for booking calls.
- AI-assisted replies.
- CRM integration.
- Automated follow-ups.
But none of that works well without the slow, human groundwork you laid first.
If you follow this guide, you don’t just “do WhatsApp marketing.” You build a channel people actually tolerate — and sometimes even look forward to hearing from.
