The Challenge for Small Businesses
Small teams often lose context when customers switch communication modes—from voice calls to WhatsApp messages. This fragmentation causes redundant questions, delays in issue tracking, and higher support costs.
The Memorly.ai Advantage
With memorly.ai, every call becomes an asset. Here’s how:
1. Transcribe Voice to Unified CRM Data
Through the Meta WhatsApp Cloud Calling API, voice calls on WhatsApp are transcribed and funnelled into your CRM as structured data. That means no drop in insights—even as conversations weave between voice and text.
Technical snapshot:
- Inbound calls trigger a connect webhook containing WebRTC SDP for signaling. Businesses respond via API to accept and conduct the call.
- Both inbound and outbound calls can be enabled or disabled per number, and up to 1,000 simultaneous calls are supported.
2. AI-Driven Conversation Continuity
When a customer escalates via call and switches to WhatsApp mid-conversation, memorly.ai keeps the thread alive. The AI understands the spoken context, ensures no repeat questions, and can continue interacting through messaging.
3. Human + AI Hybrid Support
This blended flow allows AI agents to handle common issues while human agents step in only when necessary. The result? Reduced support costs and faster resolution without sacrificing experience.
Example scenario:
A customer calls complaining about a delayed order. The AI summarizes the request, logs it in CRM, and prompts the human agent—who joins with full background—via a WhatsApp chat. The human can then finalize resolution seamlessly.
4. Real-Time Answer Retrieval
When a customer has a spontaneous query (e.g., shipping cost, policy), memorly.ai consults past transcripts, KB articles, or FAQs instantly—even for a new sales member. The AI delivers accurate info in real-time, without manual training.
Why This Is a Game-Changer for Small Businesses
- Complete context, always: Voice, SMS, and WhatsApp interactions are unified and instantly accessible.
- Smarter and faster: AI keeps conversations going, freeing humans to focus on higher-impact tasks.
- Cost-effective scaling: No need for hiring or training large support teams—AI and minimal human touch do the heavy lifting.
- Onboarding cleared: New team members inherit intelligence from your history—no ramp-up time.
Important Note — Beta Release
This advanced capability relies on Meta Cloud Calling API, which is currently in a restricted Beta phase. It requires at least 1,000 business-initiated whatsApp messaging tier and functions are built on WebRTC or SIP—Meta’s VoIP stack via Graph API.
The API supports both user‑initiated (free) and business‑initiated (billed) calls; pricing varies based on duration and locale.
Important: As of writing, the rollout is restricted, and some regions—like the US, Canada, Turkey, Egypt, Vietnam, and Nigeria—are not yet supported.
➤ Takeaway: Memorly.ai is offering cutting-edge AI-enhanced customer service capabilities—now in Beta—as a powerful, unified alternative to fragmented support systems.
Explore Memorly.ai Services
If you’re ready to transform customer experience:
- Contact us to request early access to this Beta Voice + AI integration.
- See a demo of how a call and WhatsApp shift flows end-to-end—context, CRM update, AI support, human takeover.
- Discuss your use case and whether you qualify (messaging tier, region, call volume, etc.).
- Plan your rollout with guidance on API setup, VoIP provider selection, and compliance.
Further Reading
For a technical dive into how the Calling API works—including setup, webhooks (connect, status, terminate), enabling per-number settings, and VoIP requirements—refer to the official
Memorly.ai brings clarity, continuity, and cost-efficiency to your customer support—combining voice, chat, AI, and human intelligence—all in one place. Let us show you how.
