Today Memorly.ai helps small businesses turn conversations into customers — with WhatsApp bots, AI assistants, and plug-and-play automations that actually move the needle.
But the story starts long before the logo.
Back then I was an AI engineer, comfortable with a steady paycheck and predictable hours. I could’ve stayed. I had options. But every time I tried to build a product, something would break — the use case, the pricing, the onboarding. We shipped features, watched them sputter, and then shipped again.
We pivoted more times than I can count: a WhatsApp lead-capture template here, an Odoo integration there, a simple rule-based bot for restaurants, a calendar + booking flow for coaching programs, a device resale workflow for retailers. Half-baked, earnest, and often ignored.
So I stopped trying to build a perfect product for everyone. I started building for one stubborn truth: small businesses don’t have engineers, budgets, or time — they have conversations and they need outcomes.
I hacked together a tiny automation to qualify leads from WhatsApp and push only the good ones into a CRM. It was crude, but it worked. A few clients used it. They saved hours. They closed more calls. That little tool became the first seed of Memorly.ai.
Growth was slow at first. Most months felt like two steps forward, three steps back. We learned mercilessly from real customers — neighborhood restaurants, coaching centres, furniture stores, and a handful of retailers who needed to buy and sell used phones. Each client taught us new constraints: templates must be legal for WhatsApp, onboarding must be copy-paste simple, Odoo syncs must never break orders, and agents must be human-friendly.
Then a turning point arrived through a client success we built end-to-end: automation + conversational qualification + calendar + gentle nudges. Signups picked up. Conversion improved. The ROI math became obvious to shop owners and managers — this was not a “nice-to-have” funnel improvement; it saved time and reclaimed revenue.
We went back to the product desk and asked: what if the software did the busywork — not just enabled it? So we started layering intelligence: prebuilt qualification flows, AI summarization of chats, templated payment and catalog flows, and Odoo-native connectors so backend ops weren’t a headache. Gradually the product shifted from a collection of scripts to a platform: automation designed for non-technical teams.
The market was clear. SMBs said the same three things, over and over:
- We are drowning in conversations.
- We want AI to help, but we don’t know how to use it.
- We have no time or budget for custom engineers.
So we built for them — not for VC slide decks. Features that mattered most were those that reduced manual touchpoints: smart lead qualification, WhatsApp flows that book demos, calendar + appointment creation inside the client’s systems, and integrations that respected GST, catalogs, and local business formats. We packaged those as repeatable products (not bespoke projects), so any shop owner could plug in, switch on, and see value within days.
Along the way we learned the hard lessons founders always learn: ship fast, measure real outcomes, and never confuse feature depth for product necessity. We iterated on onboarding, tightened our templates, and made errors recoverable (so a sync with a catalog or Odoo didn’t mean sleepless nights).
We also leaned into storytelling and real ROI: case studies where a local furniture seller converted more walk-ins after automated follow-ups, or where a coaching program filled cohorts because reminders + calendar flows actually reduced no-shows. Those early wins turned into repeat customers and word-of-mouth.
Today Memorly.ai is a toolbox of battle-tested automations for SMBs — WhatsApp-first flows, AI-assisted lead qualification, calendar & booking automations, payment & invoice helpers, Odoo connectors, and out-of-the-box templates for verticals like retail, coaching, and refurbishment. Our focus isn’t shiny AI for its own sake — it’s AI that does the busywork so business owners can do the work that matters.
We’re still learning. We still break things. But every break teaches us how to make onboarding simpler, templates more local, and integrations more robust. The mission remains the same: make AI accessible to the people who actually run businesses — not just the companies with armies of engineers.
If you’ve ever run a small business and thought “there must be a simpler way,” that’s exactly what we built Memorly.ai to solve.
